Integration and the value chain
Ambar is a partner in the A-T group, together they formed an integration that produces poultry and turkeys in an integrative approach. The uniqueness of the integration is its involvement in all stages of production, from operating parent stock coops, producing the feed, to the marketing of the meat.
1. Feed mixture
2. Agriculture – the breeding system, incubation, and broiler farming for meat.
3. Industry – slaughterhouses and a rendering factory (recycling facility).
4. Trading – sales and marketing of chicks and meat to end consumers. The integration proudly employs 2,000 workers from all parts of Israel and from a broad spectrum of the population. Some of the group’s activities include growing GP (grandparents) flocks (unique in Israel) and distributing Broiler and turkey parents stock to customers in Israel.